What is email marketing?
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote
your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your
marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness,
building relationships or keeping customers engaged between purchases through different types of marketing emails.
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