How To Choose A Domain Name

Get the right domain name for your business from Red Craft Media. We offer a one-stop solution for your domain registration, hosting, website builder, and online marketing tools and resources. Our specialists provide all you need to build a business online successfully.

How do You Choose the Perfect Domain Name?

In this guide, we are going to give you valuable tips to help you understand the importance of a good domain name. It is extremely important to consider a strong brand name for your business as it is crucial to the success of your brand online. Even though it’s possible to change your domain name further down the road, you want to avoid this, if you can, because it’ll likely cost you a lot of time, effort, and resources. So make sure to choose wisely when starting an online business.

How to choose a domain name

It’s vital to choose a catchy brand name for your domain that is easy to remember and creates an ideal and appropriate perception of what your business is, and communicates the value your brand offers.


It’s vital to choose a catchy brand name for your domain that is easy to remember and creates an ideal and appropriate perception of what your business is, and communicates the value your brand offers.

There are several things to consider when deciding on a name for your company and registering a domain.

Listed below are some important tips to consider;

  • A .com domain is a must! 
  • Try to use an appealing and catchy word for your brand. 
  • Make sure it is easy to remember.
  • Ensure it delivers a message about your product or service.
  • If necessary, use a keyword. 
  • Do not use hyphens in your domain; that’s never a good idea!
  • Do some research within your industry before settling on a particular domain name.
  • When you find the right domain name, make sure you quickly register it in your name. 
  • Always select the right domain registrar to manage your domain because a lot depends on that.

Creating a brand is not an easy job. You aren’t likely to successfully build an online business if you have a 9 to 5 mindset. Building a credible business and a brand name that consumers can trust takes a lot of hard work!

If you have the right product or service to offer and have a passion to deliver a great customer experience, you are on the right track, a track that can lead you towards fulfilling your dreams. 


The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.

-Robert Kiyosaki

Research is Vital

Research is extremely important. If you do your research right and don’t just follow your gut to decide on a name for your company but choose an industry-standard name that will be accepted by your future customers, you’re sure to excel online.



Do competitive research, see what your competitors are doing, check the strength of their social media following, their subscribers, what brand name inspires your target audience the most. These seemingly simple things go a long way towards opening your mind to new ideas and unique concepts for your brand. 

It is advisable to avoid the use of hyphens in your domain name. Using hyphens will not make your domain name look professional. Always consider the registration of domain names with variants in mind. Using plural and singular variants of a name or phrase is a common mistake and the occurrence of real spelling errors isn’t unheard of either. Redirecting the real domains with them may allow you to pick a few links from the sites, which were not linked using the right versions. Apart from that, this can serve as a proactive measure of defense as well. It will stop the registrations of domain name variants by competitors in the future.

You have to be smart. The easy days are over.

-Robert Kiyosaki

Defensive Domain Registration refers to the registration of a domain name that may be used by future competitors. It is very wise to register the plural and singular versions of the domain name as well as the .biz, .net, .us, .info, and .org versions, too. If you have international visitors, the registrations of, .ca, domain name versions might also prove useful here as well.

In the event that the .com version of a particular domain name has already been registered by another brand but the .org and .net, versions are your only available options, then you should not consider registering this domain name because it will not be worth the effort to invest in the development of such a website or blog unless it is the keyword domain of your business.

The most successful people in life are the ones who ask questions. They’re always learning. They’re always growing. They’re always pushing.

-Robert Kiyosaki

What to Remember About TLDs

Country-specific domains are known as Country Code Top Level Domain (ccTLD). The domains that are in .uk, and .ca, etc. are all common ccTLDs. Mostly, visitors coming to the sites prefer the Country Code Top Level Domain because it is specific to a region they’re likely very familiar with. Normally, ccTLD domains are linked with a higher conversion rate within a specific country.


There are more than a few domain names that have been registered already. Before you register that domain name you’re thinking of, it is sensible to first visit By so doing, you can easily verify if the domain name you want to use is still available or if it has already been used.

If you want to be rich, you need to develop your vision. You must be standing on the edge of time gazing into the future.

-Robert Kiyosaki

These are only a few of the very important things you should do during the process of choosing a domain name. In the long run, they will ensure that your domain name is unique for your business.


Red Craft Media Pro Tips

Always use a .com

Make sure your domain name is catchy and easy to remember!


Use a Keyword that’s competitive in your industry.

It bears mentioning that picking a domain name that properly communicates the purpose and vision of your brand is a team effort. You need a partner to walk you through the more challenging aspects of this process.

The team at Red Media Craft is on-call round the clock to ensure you have the assistance you need to start this mission on the best note.

Contact our experts here.

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